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tv   Bay Area Focus With Susan Sikora  CW  August 28, 2011 8:00am-8:30am PDT

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put a college education out of your reach? we'll welcome back the tana has this economy put a college education out of reach? we welcome back to the best experts we know about getting into college and paying for it. and from moonlight hikes to what makes an attic to the cure
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for cancer. hear what's planned for the best bay area science festival. i'm susan sikora and that's on bay area focus next. blam
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welcome to the show. i'm susan sikora. th welcome to the shoasm i'm susan sikora. the rising costs of college has students and parents rethinking plans. the uc and california state
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systems alone have increased tuition considerably. but don't delete that degree until you know your option so we welcome back the founders of super college. to help you find the right college and the money to pay for it. now married, they were accepted everywhere they applied, one over $100,000 in scholarships and graduated from harvard debt- free. they written 12 books on the subject including one to help you find free money the ultimate scholarship book 2012. welcome back. >> thank you. >> first of all we should say $100,000. you went to college in -- >> that was about 15, 20 years ago. >> it went a lot farther then because like $100,000 -- let's get the pain over with first. i like to get the pain out of the way and enjoy things. let's get the pain out of wait for what college now costs. we were sitting here in the later half or the second half of 2011 and we have seen rate
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goes up in california, california students have been upset about this considerably. i'm sure their parents are, too. what is the average cost of a college education in the united states today? >> the bad news is as california residents we had a lot of budget cuts if you want to go to a california public college the average tuition cost for next year is $13,000 a year. and that's just for tuition. if you include room and board and books and travel, that number goes to about $31,000. for a private education, really the sky is the limit. you are talking 30 to $40,000 a year, typical on average with if you want to go to an ivy league or a stanford that would easily top $50,000 a year. >> i hope you didn't choke on your morning bagel. then we get to do times four because that's per year. would you tell a kid now, look, you really do well at this college but it costs too much. you can't get the money and don't have the scholarships and your parents can't afford it. of you can work odd jobs and
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it's not going to tell them. find something you can afford and not come out of college with that debt? >> i think it's important that you look not only at the sticker price of a college but what are you going to pay out of pocket for that college. when you add in things like scholarships, like the money from the college you will get like your financial aid package you might find a college has a higher sticker price will cost you less orbit same than with the lower sticker price. it is important that you look at financial crntions especially if you are thinking going to graduate school and think being what is that job you are going to have after you graduate and will you pay those student loans with the income you are making. >> kids coming out of school with 4.0 averages they still have these huge loans and still can't find a job even in their field or any job really. >> that is a huge problem and that's one of the reasons why we always -- when we talk about borrowing money going into debt to get a college education which people do and many good reasons, better to go in debt for an education than a fancy
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car because that's an appreciating asset instead of deappreciating. you have to pay this money back so borrowing money has to be your last resort. get all of freet money first, federal financial aid very important. money that you are saving and hopefully parents are saving now and of course scholarships which is how we paid for the difference between what our parents saved and what college cost. then borrow money at the end if that's your last resort. >> normally i'm not hawking things here but honest to goodness this is $2,696. best $27 if you kid who wants to go to college because in this book -- where do you start? i don't know. i can see parents tearing their hair out i don't know where to begin. you really want to look for scholarships all around you. when i was looking for scholarships i looked at them from my parent's employer, from the school and pta i found a scholarship from bottle of tylenol. look all over the place. another place is from not only their own school but from the
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schools around them because you can find scholarships that are local from your school and your counselors at your school but if you look at websites of the schools around you will fine more local scholarships that way, too. >> and what are they looking for when i start applying for these things and let's say i have six or seven things in front of me and my parents and i'm sitting down and looking what do they want to see? >> one of the things you want to do is put yourself in the shoes of the organization. you have to remember nobody is giving away money for free. without a reason. >> by the way, the people who give away money do they look at the same things as college i want to go to and get into? >> they look at different things. imagine where a group of professional -- a group of doctors we decide to put some money together and give it to a student to help them with their future career. chances are the students we will pick to win are students that are strong in the sciences, have a certainly a passion for the field of medicine whether it's doctor or a nurse or pharmacist and so as
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an applicant if i'm apply fogger that scholarship i won't talk about my accomplishments on the lath the -- athletic field or in my classes, i will focus on my passion and desire to enter the medical field because i know that's what that organization is -- the reason they are giving away the money and every organization has a purpose for why they give away the money. you need to find out that purpose and show you how you meet it. >> how off the don they look at kids -- they will look at what you are going into because many times the things are done in memory of somebody who may be was in that field and either excelled in it or a student going there and didn't get there in time because something happened and passed on and this money is there so in other words someone says this money is for somebody who wants to get a masters in buddhism at some point. what if i say that now and get the money and then change? can i do that, are they watch meg? how does that work? >> think it's a stretch for you to say you will get a masters in buddhism if you don't have
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the track record. you need the track record that is your passion and sure, you could do that and organizations won't take away the money if you change, think about what it means to you how you feel about yourself and think about that track record. if they don't see it they won't award it. >> they will look at what if done and should i expect to have an interview? >> expect either an essay or interview and that's what they use to determine who is the winner. if it's a local organization, a lion club or rotary club they will bring you in and interview you. largest organizations like coca- cola will fly you out to atlantic to meet with executives. since a lot of scholarships organization can't afford to bring your applicants together it comes down to an essay. >> we will take break. when we come back we with do more about the money because that's the deciding factor these days and we will touch on a few points about what the colleges look for because if you get the money but don't get to go where you want to go, you have half the edition done.
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we we'll dress that when we come back.
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now. how poor do you have to be to qualify? seriously. a lot of times well, some of these colleges you make too much money so we can't unfortunately. after you did all of that paper work and oh, wow. >> there is no universal standard when it comes to what colleges are looking for in terms how much personal income. there is federal guidelines that govern federal financial aid and typically to get a grant of some sort which is free money, not the loans or work study, it's probably in the 50 to $60,000 family income range. however, we are seeing schools like harvard, like princeton, like yale saying that they are willing whatever student gets into their school no matter how much the parents make they will not force them to borrow money. they will cover it with a grant, essentially with the school. >> some foundations you mentioned the rotary club there are local things you looked on. there are all kinds of places to do this but the schools themselves will give you money to give to them if they want
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you badly enough? >> right. that's something you want to look at as colleges award scholarships and some are full tuition scholarships. >> full tuition will certainly -- but you know it's the other stuff you mentioned in the first segment about i remember years ago when i bring this up and i think it's a good point. million years ago i taught in a high school in the virgin islands and the guidance counselor would take these kids aside and say listen you will go to the state and you haven't been off this island all your life perhaps except to go to st. croix or st. johns. if you want to go home for thanksgiving and christmas it may be one of the or the other because we were talking about an expense of plane ticket to get you there and back for the weekend. you may have to forego that. >> absolutely. besides tuition and besides room and board there are these expenses what you will buying tooth paste and your computer. flying home and those are things you want to take account. will you have a car at school and look at these things you want to make sure when you put together your budget you go through every line and have all
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of the expenses. >> deadlines are important for applications. you did a thing in here it was for to get into college or getting the scholarship i think it was get thoog college but deadlines still matter for the money as well. people are competing. >> exactly. matter for the money and colleges. they are very strict about the deadlines. if you miss that deadline and even if you are qualified student that can really put yao at a disadvantage to getting accepted or might even just not even look at your application to begin with. it is important and i know it's hard for students applying to six, seven, eight 12 colleges each school has a different deadline and maybe not on the same date or in the same season. some might nbt winter or some in the spring. you have to be organized and that's something that parents can help with. >> last time you came here i remember you said that kids as young as was i right, elementary school can start ai plying for these things? you even addressedded ninth to 11th graders to get started here. how early is it too early to
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start this? >> you have two kids you are patients. one is five years old? has he applied yet. >> he has applied for six scholarships -- that no. that's too early. >> planning and saving is the same thing. but let's talk about the free money. when do you start asking for this? how young? >> there interest scholarships that you can apply for as early as elementary school. for example scholastic art and writing competition. they have a scholarship for students and you can start applying when you are really young like elementary school. it's important that you do that because what happens that money is saved by the time you get to college you can use that you start now and it's never too early to start. >> let's talk about getting into the college. first of all, finding the college. you start with you don't know where. a lot of kids say in california i want to go out of state. i don't want to be around here. i want the full experience. money may have changed all that and you may be talking about
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just in california and maybe in just a certain geographic area so you can commute, live at home and defray the room and board expense. how do you know if the college is a fit? >> that's a tough decision because you have to think about a college is almost like finding a mate. almost like getting married or dating for four years you have to have a lot of different areas of compatibility. one is the academic side that has to fulfill you with whatever your academic majors or career goals and fulfill you socially. the right mix of clubs, of size of organizations, of student personality types even politics. some people like schools that are more conservative or liberal in their feelings on campus. and these are all things that you need to research. and there is no magic bullet for how you find out whether a school is right for you. what we have found with most students is if they spend some time on a campus and maybe an hour to two hours walking the campus, doing a campus tour. every school is happy to give
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you a tour. they will get that feeling. i know as parents it's hard to understand. how can someone know whether this school is right or wrong and it's almost like finding a boyfriend or girlfriend. you know in a short a time whether you could be with that school for the next four years geographic location may or may not matter. if you go to nyu and you want to major in performing arts, actor studio is nearby. it's there. if you do the same major and the training might be great but it's in iowa, you aren't going to look at the actor studio because that's another plane ride. >> the economy. one of the things we are advising is one of the things they should think about when they select colleges i think about internship opportunities. college is a four year time for you to learn and to grow as a person. but it's also four years to get great training if a variety of different skill. >> quickies. first of all, if you are legacy somebody in your family went there you should make that known to the college. >> absolutely. it will give you a leg up.
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>> once you are in college, let's say you're there, we were back to money, once in college you didn't get xyz scholar sthp and are a sophomore can you reapply or all overafter freshmen year. >> biggest mistake is they stop applying for scholarship after they graduate from high school this is a marathon not a sprint. applying for scholarship every year and as you go through colleges you will qualify for more things once you declare your major. >> more people are scrambling for all of this now. >> absolutely. >> free money especially. >> it's highly competitive. >> guess what, the easterly bird gets the worm. here is the worm. ultimate collegeship book in 200012678 it's $27 but you can use it for more than a door stop. when you get it to your home start looking at it. and then the other one they do is getting into any college, secrets of harvard students. there is a lot more in there. these are two good things and make sure when you get them home read them and go to super college.com. that's the website. it's terrific, i looked at it
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many times and i don't have anybody going to college because i have cats. thank you for being here. stay with us, more ahead. premiering the revolution by lg. the newest release with verizon 4g lte. the first phone pre-loaded with access to netflix's massive movie library. powered by verizon 4g lte for an unparalleled streaming experience. see how mobile entertainment was meant to be seen. only with verizon 4g lte. now get the revolution by lg for $199.99 and receive 3 months of netflix free.
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here with details we welcome the festival coordinator. nice to have you here. this is exciting. >> it's beyond exciting. >> now you said this is the first time in the bay area -- i'm surprised we haven't even addressed this sooner really. >> i'm surprised, too. but science festivals are new on the scene in the u.s. they actually were born in europe and then in asia and have become popular there and it's just an emerging movement here in the nation. it's about time. >> it started i think you said it was 2007. >> 2007 or so. in boston, and in d.c. and in philadelphia. pretty much now every major urban center across the country has them. >> this is where we have pictures from those actual festivals that have taken place. i assume they are successful because san francisco said let's do that, too. here is the question. you have a big scope. i went to your website and looked. there is everything from the moonlit walks, the hikes to look at the cosmos and to talk about why somebody becomes an
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addict. wow. this is targeting at a lot of people would take a look at these pictures and say this is for know take my kids but it's also for adults. >> absolutely we have a lot provegrams geared toward youth but in addition we are focused on young adult brand. they typically in the 21 to 39 region they don't have great engagement with science. we are trying to beef up what they see and what they participate in. participate being the key word. >> we had the discovery museum. we have museums around that are devoted to some of these kinds of things. what is this going to offer that's different. >> museums are wonderful. with a festival it's going to have the celebrateory atmosphere. taking it into neighborhoods and community we are bringing science to your doorstep. where you live and making it relevant to what you're interested in. >> you said it's in the libraries even. are all bay area libraries going to have something going on. >> two different counties have an initiative where they
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encourage everyone to read the same book, one city, one book initiatives both san francisco and san mateo counties have this initiative where they are encouraging everyone to read the same science book. called packing for mars by mary roach a local is ather. all about what it takes to get to mars. throughout those library system there are hands on activities related to astronomy and themes of the book. it's a wonderful chance if you live in those areas to not only experience science but actually read it. >> they are going to talk about how close are we to a cure for cancer. they are going to do these moonlight walks kind of i guess to observe the stars. >> it's a bay area star party. about 15 different sites across the bay area from parks to some the major observatories will be hosting a star party where there are telescopes set out with astronomers manning it and it's free and available. if you never looked at the night sky because it's always fogged over, here is your chance. you can go and they will give
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you a guided tour. >> i took an astronomy source at science i was terrible but i remember they mandated we had to go to the top of the science building and look at the moon. they had a telescope and i think i some expletive came out of my mouth i was stunned. it was like the moon was right. there i remember it like it happened yesterday. many years ago. that kind of stuff is really -- >> at the end of the day what this is about it's making it fun. it's reinvigorating our interest and pride. i want to emphasize pride because we are the leader of this country in terms of science and technology discovery remember that table of the elements? almost 10% of those elements were discovered by bay area researchers. with birth of the microprocessor. about half of the news of drug discoveries are happening here in california. we have the highest concentration of nobel laureates in the world so we have a lot to take pride in. but beyond that we want to make this fun because this is where
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-- this is a future. when we talk about all these people talk about job creations, these are the stable jobs of the future. >> will there be green things addressed in terms not only job creation but in terms of things to do beyond recycling and things that we know. >> next generation biofuels are being researched in the east bay. solar technology, all of the energy generation green technologies that are emerging, a lot of those companies are all based in the east bay and in and around the bay area. you will be able to meet all of these scientists and engineers at the forefront of this work. >> and possibly find out about a career you might be thinking about or find out about something you hadn't known. >> absolutely. the whole point is to have all of these engaging activities so you can walk up and shake the hand of a scientist and engineer. >> you started a science cafe, a setting for social dialogue fueled by scientific research that might sound dry but i'm thinking, no, it's wet because it's a cafe and alcohol or not?
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>> of course. >> so this festival no teet it theler here. you will have a science pub crawl? >> absolutely. >> this sounds fascinate ?gz we were doing a takeover of a number of venues in the mission district with different mini science activities that are short and fun and engaging so we will have readings at book stores, hands on activities at some the retail shops. we will have some telescope set up. there will even be some science behind ice cream and taste and food and alcohol. it's really basically building out an outdoor museum for the adult crowd. >> i was going to say since you're expanding to the adults a lot of us adults and maybe we aren't science stars in school. how often do you see with your interaction with science all the time, how often do you see adults falling in love with science later in life? >> looking back to how i ended up a scientist it was my dadz's own enthusiasm for science that
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had the most impact on my life. and if we -- >> that sparked you when you were a kid and good in science at school. >> i was okay. i'm still only okay at science. i have to admit. i'm definitely not the quintessential best scientist in the world by any stretch of the imagination. but i'm interested in 2. and at the end of date science is a way of thinking with all of the global challenges that are out in front of us. climate change, needing to vaccinate our children. energy problems. we need people to be engaged in science to make the right decisions to move forward. that doesn't mean they have to become a scientist but just to have some enthusiasm and engagement and interested in. we will have a huge impact on the region going forward. >> starts octd 29 and goes through november 1. >> ends on november 6 with a free outdoor -- free day at at&t park. >> this is the big finale. >> big finale. >> big deal here. what are you going to do with
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follow-up? it sounds great but then after that comes the next day in november and it's closed. now what? >> so every university research lab, museum, after school program, they are all coming together to participate in the festival. and really what their mission to do is not only engage people on site, but to provide them with what are the ongoing opportunities within our groups? what is going on throughout the year so that the festival is an ignition point. >> the website will remain but for more information about the upcoming bay area science festival, you can look at let's see, throughout. it's bay area science.org. that's bay area science.org. and we thank you for being here. this sounds exciting. i think the most important thing was you weren't that great a student and it gives people hope. we leave you now with kenny log- ins he performs monday. i'm susan sikora. thank you for watching seconds
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